When Cars Were Art

Finally, I created a film about my ultimate passion: collecting classic cars.

Rao's. A Love Story

We’re currently in post-production about the legendary 126-year-old Italian Harlem legend Rao’s, and how it became the world’s most hard-to-get reservation.

How Far Should You Go for an Excellent Wine? Lou&Co. has the Answer.

Isn't it Romantic?

A new spot from Lou&Co. for New York's most romantic restaurant. The House. Just in time for Valentine's Day.

Lou&Co rises above it all in a new spot for The New Empire Rooftop.

Where is the world headed? Find out in a new spot created by Lou&Co

Lou&Co invites you to c'mon to The House

Check out this spot Lou&Co created for The House at Gramercy Park.
Click here

For all those who think social media is the end all, be all...

An insightful commentary about social media by a gentleman who has created some of the most legendary brand-building ad campaigns. A must-read. 

http://www.businessinsider.in/Advertising-legend-Sir-John-Hegarty-explains-the-danger-of-opting-for-content-over-old-fashioned-ads-Oreos-famous-Dunk-in-the-Dark-tweet-was-S-/articleshow/52219964.cms

 

Once again it's Valentine's Day, and it's approaching fast. Are you going to wait till the last minute and show up with a tired box of chocolates and the only Valentine's Day card the pharmacy had left? Of course not. You're going to make a reservation at Come Prima. This place is not only guaranteed to make it a special night. It could also be your lucky night. And while Zagat hasn't discovered it yet, it's been approved by a higher power: Cupid.

Madison Avenue welcomes a legend

After being at the door of Campagnola for 30 years, the legengary Salvatore Lombardi opens his own door at Come Prima, 903 Madison Avenue. Come by and say hello.

Hopping on the Popemobile Bandwagon

Social media is even more effective when you can leverage current events. The week we launched Brunch at Angelica Kitchen coincided with the Pope's visit and the UN being in session. The perfect trifecta.

Meatballs and Memories. Capiche?

Two of my closest friends, and this century's greatest restauranteurs, Frank Pellegrino and Emilio Vitolo. The food, atmosphere, and charm of both Rao's and Emilio's Ballato transcend time, and these gentlemen are the reason. Their establishments are unequaled in New York, or any place else for that matter.

Good luck with celebrity chefs.

Trattoria DiMeo

Trattoria DiMeo has been open for 45 years, but I've kept my big mouth shut because I admit, I'm selfish. Located at 183 Roslyn Road, Roslyn Heights, Long Island, this family-run restaurant is only 5 minutes from the LI Expressway, so it's the perfect reward for starting or ending a trip to Long Island's East End. Start with the delicious chopped salad and follow it with the sushi grade tuna, it's the best I've ever tasted – not to mention the large bottle of vodka with fresh pineapple marinating.

Say hello to Sal, and ask about his famous veal chop, you won't be disappointed. 

516.621.4896 | TrattoriaDiMeo.com

Interesting article about how important yet and still your business card is, especially in today's digital world.

"There is much about business that is timeless." said The Economist.  For proof, look no further than the thriving trade in business cards.  Plenty of people predicted that exchanging paper cards would fall out of fashion as our daily lives migrated online.  Instead, swapping cards remains "as close to a universal ritual as you can find in the corporate world."  Even at the trendiest Silicon Valley gatherings, "people still greet each other by handing out little rectangles made from dead trees rather than tapping their phones together."  Why?  Because even as technology takes over more and more formerly human functions, machines "cannot transform acquaintances into relationships."  Building social bonds remains and essential part of business, and cards still fill an important role in establishing connections and reinforcing bonds.  In a world dominated by "both globalization and virtualization,"  they serve as a powerful, "physical reminder that you have actually met someone rather than just Googled them."  Just as having dinner is a better way to get to know someone than Skypeing, exchanging paper cards is still an "excellent way to initiate a lasting relationship."  They may be old-fashioned, but "business cards are here to stay."

Quoted from the April 3, 2015 edition of THE WEEK

Look who's greeting you at the door at Rao's LA.

No, it's not the guy on the left, it's the guy on the right. You may know him as John Williams. But he's referred to, rather affectionately by his friends, as Johnny Roast Beef. So when you see him, tell him Lou says hi.

Contrary to Frank, Saturday night is not the loneliest night of the week.

Especially Sinatra Saturdays at the Carnegie Club. In fact, it's one of the most entertaining New York evenings. Where else can you sit back, smoke a great cigar, have a cocktail, and listen to Steven Maglio and the Stan Rubin 11-piece orchestra channel Sinatra at a price that won't break the bank?

Tell Steven Lou sent you. 

Tru Dat.

"'The recent focus on having the latest and greatest technology will cool down at some point in the near future, and it will be replaced by an emphasis on creating quality content, writes IAB President and CEO Randall Rothenberg. 'Ads best find their home near content that serves the needs, passions and curiosities of consumers..."
Read the article here.